About
A small software studio.
72labs is a software studio based in Turkey. We build vertical software products for small professional businesses, from accounting offices to fitness studios and engineering firms. Many of these businesses work with Turkey-specific workflows that horizontal software doesn’t cover.
Our name
72labs takes its name from the Rule of 72, a simple calculation in finance that shows roughly when a value will double. What it means to us: value grows through patience and compounding. We build each product with experts from its sector and carry what we learn from each one into the next.
The symbol in our logo comes from the same idea: units laid in courses, one on top of another. The red one is the newest.
Team
72labs was started by a single founder. The team will grow as our products ship. We build every product with experts from its sector.
What kind of company we are
Our revenue will come from our own products, sold to whole sectors on subscription; we don’t take custom projects. We build at most two products at a time (see the Method page). We state where each product stands and how each pilot is related to us.